Pillsbury
Graphic Design + Animation + Video + Photography
Since 2018, I’ve led visual design for Pillsbury’s email marketing program, supporting weekly campaigns sent to 500K+ subscribers. I designed the original templates and built a modular Figma component library that allows internal teams to create lifecycle and promotional emails using consistent, pre-approved elements.
This system helps teams quickly build on-brand campaigns, especially for seasonal initiatives. I also create animated, photographic, and video content across digital channels.
Graphic Design
Below are select examples from the Pillsbury email program, that sends 3–5 times per week. I designed the original template and built the modular system used to create ongoing campaigns, which I continue to produce each week.
Social Media Design
I create social media content for Pillsbury’s 617K followers, adapting campaign initiatives for platform-specific formats. Below are a few examples.
Social Media Design + Animation
A holiday social campaign featuring custom-designed storybook-style visuals created for Instagram Reels. I led the visual story design and animation, developing a reusable format that could be adapted for future seasonal campaigns. Still designs below; view the final animation here. 
Video & Animation
Pillsbury
Instructional Cooking
This is one example of a series of instructional cooking videos created for Pillsbury.com. I led filming, editing, and on-screen graphics for this piece, using branded ingredient callouts and motion design to clearly communicate each step of the recipe while maintaining Pillsbury’s brand integrity.
Photography
