Plochman’s mustard
Graphic Design + Photography
In collaboration with the social media team, and building on a recent rebrand, I developed a series of social graphics that reflected the brand’s evolving visual personality. The goal was a brighter, more playful, and approachable look. I also designed two new email templates—one for public audiences and one for monthly vendor communications—to ensure consistency and clarity across channels.
Social Media
Email Design
Photography
Here are select examples of photographs I shot and edited using the brand’s updated photography style—playful and modern, with hard light and a more editorial feel.
