Videography
I’ve been shooting and editing video since 2016, creating instructional cooking content for websites, casual social videos, and higher-production ads. I’ve had the opportunity to work with a variety of clients, including:Betty CrockerPillsburyLunds & ByerlysGelson’s MarketsDiamond Crystal Salt4th & Heart GheeTruviaHu Chocolate
Beauty Shots
Hu Chocolate
A set of stylized social video assets for Hu Chocolate built around hard light, bold colors, and lots of dripping chocolate. I shot, lit, and edited the footage with a goal of making everything feel rich, graphic, and impossible to scroll past. Final edited clips were handed off to the client for use across ads and social.
Ad
Truvia
This video is part of a larger holiday campaign I shot and edited for Truvia, including the closing screen animation. The goal was to create a cozy holiday baking vibe while highlighting Truvia as a sugar alternative. Final assets were used across streaming and digital advertising.
Instructional Cookie Video
Betty Crocker
I shot, edited, and added on-screen text for this instructional cooking video used on the Betty Crocker website. The video walks through each step and lists every ingredient, making it easy to cook along. The tone is calm and approachable, with laid-back music and a familiar, at-home kitchen feel.
Social Media Video
Ingredient
This is a cooking video I shot and edited for Ingredient. It was a fun opportunity to feature on-screen talent and capture a casual, behind-the-scenes look into our kitchen. The video was created for Ingredient’s social media channels.
Gelson’s Markets
Gelson’s Markets
I conceptualized, shot, and edited this short social video for Gelson’s Markets. It became their highest-engagement post of 2024, with over 810,000 views. (LINK ON SOCIAL)
Social Media
Gelson’s Markets
This is one of 100+ cooking videos I’ve shot and edited for Gelson’s Markets. While created primarily for social media, select videos are also featured on their recipe blog. This video received 349,000 views.
Social Media (agile, quick turn-around)
Betty Crocker
This social video for Betty Crocker was produced on a 24-hour turnaround. I shot, edited, and animated the on-screen text, creating agile content designed to feel fun and approachable, with natural lighting and an easy, at-home cooking vibe.