Ingredient
Graphic Design
I redesigned the visual identity for Ingredient, introducing new typography, color, and graphic elements. The palette, inspired by the rich colors found in fruits, vegetables, and herbs, brought fresh energy to the brand, while the bold type and graphic patterns created a more expressive and modern visual language.
Initial Design Pitch
A one-page concept presentation created during the internal rebrand process, featuring early color exploration, typography direction, food-inspired mood imagery, and initial social mockups used to help sell the new visual direction.
