Lunds & Byerlys
Graphic Design + Photography
Since 2017, I’ve worked as the lead creative for Lunds & Byerlys, a premium Minnesota-based grocery chain. I led the 2024–2025 brand refresh, introducing a bright, airy, and minimal visual direction across the brand. My work includes monthly email campaigns, Instagram sales stories, and print and digital advertising, as well as food photography for in-store signage, billboards, and social media.
Design: Instagram Stories
I designed Instagram templates for weekly sale items, focusing on a bright, airy, modern aesthetic. The approach pairs weekly specials with recipe content to spark interest in featured products.
Design: Monthly Email
The L&B email redesign focuses on beautiful imagery and bold typography. I designed the initial template so the client could easily build monthly emails, and I also create six fully designed special-send campaigns each year.
Photography
