Lunds & Byerlys
Graphic Design + Photography
Since 2017, I’ve worked as the lead creative for Lunds & Byerlys, a premium Minnesota-based grocery chain. I led the 2024–2025 brand refresh, introducing a brighter, more minimal visual direction across digital and in-store marketing.
My work includes designing and rolling out campaign assets across monthly email, social, and print advertising, as well as shooting and editing food photography used for in-store signage, billboards, and digital campaigns.
Design: Instagram Stories
I designed Instagram templates for weekly sale items that pair featured products with recipe content, helping support ongoing promotional campaigns in a bright, ariry, modern style.
Design: Monthly Email
The L&B email redesign focuses on bold typography and strong imagery. I designed the initial template to make it easier for internal teams to build monthly promotional emails, and I also create six fully designed special-send campaigns each year.
Photography
